GRASP and PUMA Team Up for Great Ape Conservation

05th Dec 2013 Featured, Press Releases

GRASP and PUMA Team Up for Great Ape Conservation

The Great Apes Survival Partnership (GRASP) and the German sports company PUMA have teamed up to support gorilla and chimpanzee conservation in West Africa through a $428,000 USD agreement that represents the first significant corporate support for GRASP.

The funds are derived from PUMA’s “Play for Life” campaign in partnership with the United Nations Environment Programme (UNEP), a unique project that used an on-line voting system to select conservation activities.

GRASP will direct the funds to protect critically endangered Cross River gorillas in Nigeria and promote a trans-boundary initiative that benefits chimpanzees in Cote d’Ivoire and Liberia.