Act Now Expands Global Audience
The Act Now for Orangutans campaign that features Spanish soccer star Carles Puyol advocating on behalf of Asia’s endangered apes is expanding into new markets with the release of posters in Russian and Japanese.
The posters carry the familiar “I Care – Do You?” challenge from Puyol, along with information regarding the Act Now campaign and website.
Act Now for Orangutans is a joint campaign from the United Nations Great Apes Survival Partnership (GRASP) and International Animal Rescue (IAR) that seeks to halt the orangutan’s dramatic slide towards extinction. Less than 66,000 wild orangutans are thought to remain in the forests of Borneo and Sumatra, and more than half of that population has been lost since 1950.
Act Now debuted in December in English, Spanish and Bahasa Indonesian, and has already reached an on-line audience of more than one million through its web, Facebook and Twitter posts. Media coverage has appeared in over 80 countries in 17 languages, and the Act Now website has received nearly 7,500 visitors.
The website (www.actnowfororangutans.org) offers information on orangutan conservation, re-forestation, and the impact of palm oil production on orang-utan habitat.
“We are extremely pleased with the first phase of Act Now, and we are anxious to maintain the momentum by reaching out to new markets and new audiences,” said GRASP coordinator Doug Cress. “Carles Puyol is well-known throughout Europe and Asia, and we want to utilize that celebrity to spread the message of orang-utan conservation.”
Puyol, who captains FC Barcelona and led Spain to the 2010 World Cup title, is featured in the posters standing in front of images or orang-utans in distress. “Time is running out fast for these magnificent great apes and I’m proud to be part of efforts to save them,” Puyol said.
For every individual who pledges their support on the Act Now For Orangutans website, GRASP will plant a tree to help expand key forests surrounding Sumatra’s Gunung Leuser National Park – a major orangutan habitat.
Visit www.actnowfororangutans.org to support the campaign.