World Wildlife Day | Serious About WildlifeCrime

World Wildlife Day | Serious About WildlifeCrime

01st Mar 2015 Social Campaigns

This #WorldWildlifeDay #GRASP is serious about ‘The Illicit Trade in Chimpanzees, Gorillas, Bonobos and Orangutans’

Join us in the lead up to World Wildlife Day on March 3 and use your voice to tell the world that it’s time to take a stand against organized wildlife crime before it’s too late.Download and print the action poster here http://j.mp/1yMHNES and share your photo on our facebook page and your social media profiles using the hashtag. #SeriousAboutWildlifeCrime.

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 Learn more about here #WorldWildlifeDay

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GreatApeMoment Social Media Campaign

GreatApeMoment Social Media Campaign

04th Nov 2014 Featured, Social Campaigns

GreatApeMoment

The #GreatApeMoment social campaign was launched by the Great Apes Survival Partnership (GRASP) in September 2012 to capitalize upon the mass appeal of chimpanzees, gorillas, orangutans and bonobos – the four great apes — and use images that triggered a sense of anthropomorphism to promote conservation.

GRASP, a unique alliance of 98 national governments, research institutions, conservation organizations, United Nations (UN) agencies and private companies, is the only species conservation programme within the UN. By utilizing that broad network, GRASP leveraged the #GreatApeMoment social campaign via Facebook, Twitter and Tumblr to raise awareness and support for partner projects in Africa and Asia.

#GreatApeMoment images are chosen to emphasize shared physical and emotional traits between humans and apes, including love, passion, sadness, happiness, wonder, strength, envy, jealousy, play, deceit and fear, among others. Those same images also emphasize how endangered and precious the great apes are, as issues such as illegal hunting, deforestation, disease, human development  and the illegal pet trade were brought to the fore.

Great apes exist in only 23 countries in Africa and Asia, and in the last century alone have gone extinct in four countries in Africa. Chimpanzees, gorillas, orangutans, and bonobos are all classified as “endangered,” with some populations – including the Cross River gorilla and the Sumatran orangutan – listed as “critically endangered.”

The #GreatApesMoment social media campaign quickly emerged as one of the most popular aspects of GRASP’s outreach programme. Through nearly 1,000 regular posts, GRASP reached an annual audience of 3 million viewers in 30 languages across 40 countries. Women between the ages of 20 to 35 comprised 62 percent of that audience, with men between the ages of 18 to 25 comprised 37 percent.

Among the most popular images used  in the #GreatApeMoment social media campaign were those of an infant gorilla reacting to a cold stethoscope (700,000 people reached)image on top , an infant gorilla tucked neatly inside its parent’s hand (500,000 people reached), and  fans an adult orangutan calmly resting on a hospital bed (300,000 people reached).

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Great apes are charismatic mammals who help their ecosystems in a number of ways, but, through social media, can also galvanize viewers to bring attention to the biodiversity hotspots in which they live.  The growth of GRASP’s social media presence is indicative of the power of great apes for conservation

Novermber 2014

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Act Now Expands Global Audience

Act Now Expands Global Audience

Act Now for Orangutans campaign that features Spanish soccer star Carles Puyol advocating on behalf of Asia’s endangered apes is expanding into new markets with the release of posters in Russian and Japanese.

The posters carry the familiar “I Care – Do You?” challenge from Puyol, along with information regarding the Act Now campaign and website.

Act Now for Orangutans is a joint campaign from the United Nations Great Apes Survival Partnership (GRASP) and International Animal Rescue (IAR) that seeks to halt the orangutan’s dramatic slide towards extinction. Less than 66,000 wild orangutans are thought to remain in the forests of Borneo and Sumatra, and more than half of that population has been lost since 1950.

Act Now debuted in December in English, Spanish and Bahasa Indonesian, and has already reached an on-line audience of more than one million through its web, Facebook and Twitter posts. Media coverage has appeared in over 80 countries in 17 languages, and the Act Now website has received nearly 7,500 visitors.

The website (www.actnowfororangutans.org) offers information on orangutan conservation, re-forestation, and the impact of palm oil production on orang-utan habitat.

Spanish Soccer Star Kicks Off Orangutan Campaign

Spanish Soccer Star Kicks Off Orangutan Campaign

Spanish soccer star Carles Puyol, who captains FC Barcelona and led Spain to the World Cup title one year ago, is now tackling an even bigger challenge – saving orangutans.

Puyol is featured in “Act Now for Orangutans,” a new campaign from the Great Apes Survival Partnership (GRASP) and International Animal Rescue (IAR) that seeks to halt the orangutan’s dramatic slide towards extinction. Less than 66,000 wild orangutans are thought to remain in the forests of Borneo and Sumatra, and more than half of that population has been lost since 1950.

Puyol is the centrepiece of dramatic posters that state, “I Care – Do You?” and asks supporters to visit a website (www.actnowfororangutans.org) that provides information regarding orangutan conservation, re-forestation, and the palm oil crisis.

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