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GRASP apeAPP to Reach Vast Audience Via Safaricom / Vodafone Support

The apeAPP mobile phone application that was launched by the Great Apes Survival Partnership (GRASP) in February will now be available to a much wider audience through an agreement with Safaricom and its parent company, Vodafone, to place the apeAPP on the Safaricom App Store.

Safaricom is one of the leading integrated communications companies in Africa with over 17 million subscribers. Safaricom provides a comprehensive range of services, including mobile and fixed voice as well as data services on a variety of platforms.

The Safaricom App Store services customers throughout sub-Saharan Africa, and Safaricom subscribers will be alerted to the availability of the apeAPP through SMS texts.

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GRASP Launches apeAPP to Promote Mobile Conservation

The apeAPP, an innovative mobile phone application that offers the public direct access to field projects that protect chimpanzees, gorillas, orangutans and bonobos in Africa and Asia, was launched today by the Great Apes Survival Partnership (GRASP) at the Mobile East Africa 2014 conference in Nairobi, Kenya.

The apeAPP is available free to download from both the iTunes store and Google Play, and is configured for the iPhone, iPad, and Android phones and tablets.

Through exciting, colorful graphics, photo galleries, high-definition videos, and regular updates, the apeAPP offers users the opportunity to learn more about these endangered species – their habitats, food preferences, survival threats, and fun facts – and includes a link for easy donations to support favorite projects.

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New GRASP Partners Raise Scientific Stakes

The Great Apes Survival Partnership (GRASP) strengthened its ties to science and research with the addition of five new partners, including the International Union for the Conservation of Nature (IUCN), following a vote by the GRASP Executive Committee .

In addition to IUCN, the world's oldest and largest global environmental network that includes 11,000 volunteer scientists in 160 countries, GRASP added Gorilla Doctors, Conservation Through Public Health, International Animal Rescue, and the Twycross Zoo.

GRASP is now comprised of 95 partners, which include nations, research institutions, United Nations agencies, conservation organizations and private supporters, all committed to the protection of great apes and their habitat.

“GRASP’s goal is to add partners strategically, so we gain skills and expertise that not only support our work, but allow us to be more effective,” said GRASP programme coordinator Doug Cress. “These latest partners clearly address GRASP priorities going forward.”

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