GRASP apeAPP Earns Environmental Award

12th Dec 2014 Featured, Press Releases

The apeAPP mobile phone application that was launched by the Great Apes Survival Partnership (GRASP) earlier this year to showcase GRASP partners and projects has been named “Best Environmental Mobile Application” by the 2014 MobileWebAwards.

The MobileWebAwards were created 18 years ago by the Web Marketing Association (WMA) to recognize the best web sites and mobile applications in 96 industries.

The GRASP apeAPP was also a finalist for the prestigious Appy Award in the “Reference” category in April.

“GRASP is very pleased to receive this MobileWebAward on behalf of the apeAPP,” said GRASP coordinator Doug Cress. “We are very pleased that a tool that is designed to bring the general public closer to the important field work of our partners continues to earn recognition and praise.”

GRASP created the apeAPP in collaboration with US-based developer i-Sitecom, and launched the application at the Mobile East Africa conference in February. The apeAPP delivers a strong, unified message regarding great apes into the public’s hands, and offers exciting, colorful graphics and beautiful photo galleries that give users have the opportunity to learn more about these species – their habitats, food preferences, subspecies, and fun facts.

The apeAPP is available in both the iTunes store and Google Play, and can be accessed from the Safaricom Appstore.

GRASP and i-Site.com are currently working to update the application and add more partners in 2015, to improve the user experience and connect the largest possible audience with great apes in Africa and Asia.

I-Site.com, a Philadelphia-based software design company whose other clients include the National Football League, the (U.S.) National Dairy Council, Lego and Sprout. I-Site.com also created the i-Gorilla mobile phone application for the Virunga National Park. For more information, visit www.i-site.com/

GRASP is a unique alliance of 98 national governments, research institutions, conservation organizations, U.N. agencies and private companies committed to the long-term survival of great apes and their habitat in Africa and Asia. For more information, please contact [email protected] or visit www.un-grasp.org.

December 2014

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