New GRASP Logo Offers Bold Vision

01st Apr 2012 Press Releases

The Great Apes Survival Partnership (GRASP), which was launched 10 years ago to protect great apes and their habitat in Africa and Asia, today unveiled a new logo that re-energizes the partnership of member nations, conservation organizations, and United Nations agencies going forward.

The new GRASP logo is predominantly blue and white, with a distinctive green leaf that represents GRASP’s commitment to biodiversity and ecosystem management. The logos of the United Nations Environment Programme (UNEP) and the United Nations Educational, Scientific, and Cultural Organization (UNESCO) – which jointly host the GRASP secretariat – are also included.

“We believe the new GRASP logo reflects the boldness and symmetry of the partnership as it enters its second decade,” said GRASP coordinator Doug Cress. “Logos are increasingly important in on-line campaigns and as a way of communicating effectively, especially as social media gains in importance. We wanted a logo that was distinct, yet could represent GRASP anywhere in the world.”

The new GRASP logo can be displayed in English or French. A design sheet with instructions on use of the logo is attached.

The GRASP logo was created by communications consultant Johann Jenson, with support from GRASP staff and consultants. Jenson also designed the GRASP website and Facebook pages, and crafted the recent “Act Now for Orangutans” campaign that features Spanish soccer star Carles Puyol.

GRASP was created by UNEP in 2001 to respond to the global conservation crisis facing chimpanzees, gorillas, orangutans and bonobos and lift the threat of imminent extinction. For more information, please visit www.un-grasp.org.

For logo usage and guidelines visit http://www.un-grasp.org/grasp-logo-usage-a-guidelines.

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